First Party Data Webinar
I developed and created this webinar as part of Flow’s mission to help brands unlock the power of first-party data. I was responsible for the full campaign — from the webinar concept and content to all supporting social media, email marketing, and blog posts.
The goal was to show how brands with smaller budgets can still win by using smarter, data-driven strategies. I brought together industry leaders like Dan Levy, Alon Rom, Dean Stander, and Zach Nossel for an honest, insightful conversation on the future of commerce media.
This project wasn’t just about creating a webinar — it was about building thought leadership, sparking conversation, and positioning Flow as a go-to platform for data-powered advertising. The response was incredibly positive, and it was rewarding to see real engagement with the content across channels.
Indiegogo Crowdfunding Campaign for PlatoGame
Task: Omnichannel campaign set up and management, Shopify storefront set up and brand video scriptwriting.
Insight: I was tasked with explaining the science in a way that first-time tech adopters could understand and would see the benefit of purchasing the PlatoGame brain stimulator.
Role: Project Management, Digital Marketer and Copywriter
Botanicals by Gizzls Packaging
Task: Create copy for packaging for a new canine brand
Role: Copywriter and Proofreader