PlatoScience: Brain Training Product Launch Video

Client: PlatoScience

Type: Video Scriptwriting, Creative Direction, Paid Media Collateral

Role: Scriptwriter and Creative Concept Lead

“You might have heard that your brain is a muscle, and you only use 10% of its capacity — we think that's a load of BS.”

This line opened the hero video for PlatoScience’s neurostimulation device, PlatoGame. I developed the concept and wrote the script with a bold, science-backed tone to cut through wellness-industry fluff and speak directly to tech-savvy, results-driven users.

The video was designed as a central brand asset to introduce the product's core value: enhancing cognitive performance through neuroscience. The project included a series of shorter video edits optimised for paid social, retargeting, and value-driven educational posts across platforms.

Key Components

• Hero Video Script: Designed to educate, engage, and convert within 90 seconds

• Cut-Down Variations: Shorter edits tailored for TikTok, Instagram, YouTube pre-roll, and Meta ads

• Tone & Voice Development: A confident, no-nonsense narrative style to resonate with curious first-time tech adopters

• Value-Driven Add-Ons: Scripts for explainer snippets, testimonials, and FAQ-style video content

Channels & Deliverables

• YouTube (Hero Video & Pre-Roll)

• Instagram & Facebook Ads (Shorts)

• Landing Page Embeds

• Email Campaign Links

• Organic Social Posts

Impact

• Clear, memorable messaging that broke down complex science into actionable value

• Strengthened trust and engagement among early adopters and skeptics alike

• Created a cohesive video toolkit used across multiple stages of the funnel